TREVOR LUI
restaurateur, chef, author, storyteller
Trevor has made a life and career surrounded by the sights and sounds of food and drink. Trevor is a past recipient of the Social Advocate Award by Restaurants Canada and was named to the Power 60: Inspiring Asian Canadians of Influence list. He is a two-time recipient of the MPI President’s Award and is an Inductee in the Canadian Meetings & Events Hall of Fame. He has spent parts of 3 decades producing thousands of event experiences as a producer and executive.
In 2018, Trevor shed his corporate job to fulfill his entrepreneurial dream, starting his own agency delivering premium client experiences. He has helped co-create and develop some of Toronto’s foremost food brands: Kanpai Snack Bar, Superfresh and FatBao.
His agency, The Highbell Hospitality Group, curates uniquely immersive culinary events and festivals that push the boundaries of innovation coupled with a growing list of clients that seek their services for curated food, drink, and lifestyle experiences; partnering with over 20 unique venues in the Greater Toronto Area.
Trevor is also co-founder of the agency Quell, representing food & drink talent with a focus on broadening BIPOC work and leadership and DEI consultation. In addition, Trevor is a frequent consultant, speaker & editorial contributor to industry publications and business forums as well as holding executive posts on boards in the global tourism and academia space. Trevor is the current Board Chair of Destination Toronto, Canada’s largest tourism bureau. He is a sought-after promotional ambassador to numerous notable consumer brands and was a regular contributor to Cityline and currently on The Social. Trevor is the author of the award-winning Double Happiness Cookbook.
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Congratulations to Trevor who has been named the new Chair of Destination Toronto, bringing over 30 years of visionary leadership in hospitality, innovation, and community building.
He shared the failures that shaped his journey as an entrepreneur, what it really takes to succeed when everything’s on the line, and why highlights alone never tell the full story.
Trevor presented at @imex_group America with @eatingatameeting during “Food & Beverage: Redefined.”
With 100 days until the FIFA World Cup 2026 kickoff, chef Trevor stops by to celebrate with dishes inspired by competing countries.
From patio hopping at Stackt Market to raising a glass at Toronto’s Festival of Beer, Trevor’s got the inside scoop.
Chef Trevor Lui takes us on our very own Asian Night Market food tour!
Trevor was invited to speak to WBNA and Toronto tempo stakeholders about what it is like to live, work, and explore the city as both a player and a family member.
Did you know that Highbell Hospitality is the official hospitality partner of AFC Toronto during home games!
For Trevor’s Clay Pot Chicken, the key to this quality dish is Canadian chicken !
Super Noodle Co. made its debut at the CNE with a brand-new stall!
Super Noodles was a huge success at Union Station this summer ! Big thanks to our friends at A-Sha and the well-equipped kitchen at Ninja Kitchen Canada for making it happen!
Trevor attended Fete chinoise’s signature LNY event, celebrating Chinese culture and traditions through design, music, fashion, art, and more at the city’s signature LNY event
Trevor hit the @imexamerica stage in Las Vegas, sharing how strategic food and drink choices can elevate events and spark connections through culture!
Chef Trevor Lui shares a spin on the classic Caesar salad with a recipe inspired by Chinese flavours. "We're gonna take out half of the romaine and add the Gai Lan."
Chef Trevor Lui shares his tips to making a holiday entertaining seafood board without blowing your budget. "This is our way of doing a fairly budget friendly sea-cuterie."
Chef Trevor Lui teaches you to make your own broth for boosting immunity. "You have almost everything in your fridge and in your pantry."
Surprise guests with chef and cookbook author, Trevor Lui's flavourful, Asian-inspired recipe.
Alesson on the significance of dim sum in Chinese culture. "Dim Sum means 'touch of the heart.' It's like little bites and morsels of stuff we share on a lazy Suzan
Surprise guests with chef and cookbook author, Trevor Lui's flavourful, Asian-inspired recipe with Indigo
This game is designed to celebrate Taste Canada's 25th Anniversary! Trevor Lui steps up to the plate.
Chef Trevor Lui shows how to prepare a Macanese Portuguese chicken curry on Citylline.
Trevor Lui shows Superfresh - his destination for Asian street food and cooks up some of his favourite bar snacks on Cityline.
Trevor Lui prepares his famous Taiwanese Chicken using Canadian chicken!
Chef Trevor Lui's modern spin on beef and broccoli will get you into the kitchen to try it out!
Super fresh, super flavourful AND super easy! Chef Trevor Lui is making the perfect summer 'slaw in the Daily Dish on Cityline.
This award is given to a member of the foodservice industry that leads by example, serving as a champion of inclusion, diversity, equality and social justice. Trevor's commitment to redefine and create a more equitable and inclusive foodservice ecosystem through the launch of Quell Now has been a source of inspiration to many.
Trevor Lui makes spicy queso dip with wonton chips!
POWER 60: The Most Inspiring Asian-Canadians: This list features today’s most inspirational Asian-Canadians, all with one common denominator…inspirational tenacity, from across the country we all know and love, Canada.
Superfresh aims to bring the vibe of an outdoor night market indoors and every single booth is an Asian-owned or -led business.
Trevor Lui speaks about Quell’s founding, the timing of its launch and how challenges he’s faced in his own career led him to this.
Awarded 1st place in the Reference Category by the Alcuin Society Awards for Excellence in Book Design in Canada Shortlisted for 2022 Taste Canada Awards in Regional / Cultural Cookbooks. Eighty-eight recipes, eight compelling stories, and one man’s dream.
Here is how event professionals can work towards delivering inclusive experiences.
Food has become the subject of conversations surrounding Asian stereotypes and racism. And while nostalgia and pride banded the community together, it also revealed the hidden trauma many Asians encountered growing up in Canada, including Trevor Lui.