Abby positioned herself as a force early on her journey. She started her career in the fast-paced sports and entertainment industry as a key member of the PR team at Maple Leaf Sports & Entertainment. There, Abby piloted public relations for MLSE’s core brands, the Toronto Raptors, Toronto Maple Leafs, Toronto FC, MLSE Live, MLSE Foundation, MLSE Launchpad and other notable campaigns. In her 6-year tenure, her highlighted accomplishments included marquee moments the likes of the 2016 NBA All-Star game and festivities, the “We the North” campaign, the Drake Global Ambassador announcement, and the 2017 Championship MLS Cup with TFC.
In 2018 Abby parlayed her experience and transitioned her career with a move into the marketing world, joining acclaimed agency trevor//peter. There she lead successful community engagement campaigns for the likes of RBCxMusic, Nike Canada, Foot Locker Canada among other notables. In early 2020, Abby joined the Mad Ruk Entertainment team as the Head of Development for Advertising and has spearheaded campaigns such as Nike Toronto’s “Empower” and #FaceRace’s “Open Your Eyes.”
As a proud child of Filipino immigrants, Abby parlayed her love and passion of Filipino culture and co-founded Rise Tribe, a charity focused on empowering the next generation of Filipino-Canadian youth. Her dynamism and breadth of experience has helped to create sustainable programming in the development of the next wave of talented Filipino youth.
Most recently, Abby cemented her place as a “One to Watch” when she took her love for sneakers and streetwear and co-founded Makeway, Canada’s first and only sneaker boutique for women and completely run and funded by women. Located in the heart of downtown Toronto, it has become much lauded, inclusive community and innovation hub. Abby is a much sought after ambassador, speaker, influencer and contributor. She can be found in branded campaigns, moderating panels and even interviewing movers and change makers the likes of Masai Ujiri.